Privacy policy

Last updated: 23 October 2026

1. Who we are

Maudella is run by Cavendish Brands Ltd, a company registered in England and Wales (company number 07579120). Our registered office is 9 Kingsley Close, London N2 0ES. We are the controller of your personal information, which means we decide how it is used. We are registered with the Information Commissioner's Office (ICO).

If you have any questions about this policy or your information, email us at hello@maudella.co.uk.

2. What information we collect

When you order from us: your name, email address, phone number, delivery and billing addresses, what you ordered, and how you paid. Card and payment details are handled by our payment providers (see section 5). We never see or store your full card number.

When you contact us: your messages, and any photos or details you send us, for example about a return or a faulty item.

When you sign up for emails or texts: your email address and/or mobile number, and your marketing preferences.

When you leave a review: your name, your review and any photos you add.

When you enter a giveaway: the details you give on the entry form. If you win, we also take the details we need to send you the prize.

When you use our website: information about your device and how you use the site, such as pages viewed, the link that brought you to us, and your approximate location from your IP address. Some of this is collected using cookies (see section 9).

3. How we use your information, and our legal reasons

What we do	Our legal reason
Take payment for, send and deliver your order, and handle returns, exchanges, faults and refunds	To carry out our contract with you
Reply to your messages and give customer service	Our legitimate interest in helping our customers, or our contract with you
Keep financial and tax records	To meet our legal obligations
Prevent and detect fraud and keep our website secure	Our legitimate interest in protecting our business and our customers
Send you marketing emails and texts	Your consent, which you can withdraw at any time
Ask you to review a product you've bought	Our legitimate interest in sharing genuine customer feedback. You can opt out at any time.
Run giveaways and contact winners	To carry out the giveaway terms you accept when you enter
Measure how our website is used, and show you relevant ads	Your consent, given through our cookie banner
Contact you about a product safety issue	To meet our legal obligations

Every marketing email and text has an unsubscribe link or opt-out instruction. You can also email us at any time to stop marketing.

4. Giveaways

Entering a giveaway never depends on agreeing to marketing. Signing up for marketing is a separate, optional choice. When a giveaway ends, anyone who asks can have the winner's surname and county, as the advertising rules require. If you win and don't want these details shared, please tell us.

5. Who we share your information with

We only share what each organisation needs to do its job for us:

Shopify, which runs our online shop and processes card payments (Shopify Payments).
PayPal and Klarna, if you choose to pay with them. Klarna may run its own credit checks and uses your information under its own privacy notice.
The Pack Smart Group, our warehouse, which packs and sends your order and handles returns.
Delivery companies, such as Royal Mail and DPD in the UK, and the carriers and customs agents we use for international orders.
Klaviyo, which sends our marketing emails and texts and manages our sign-up forms.
Judge.me, which collects and shows our product reviews.
Trustpilot, which shows our Trustpilot rating on our website and may invite you to review us after you order.
Awin, which runs our affiliate programme. If you reach us through an affiliate's link, Awin records this so the affiliate can be paid.
Meta (Facebook and Instagram), Google and Pinterest, for advertising and website measurement, only if you accept these cookies.
Microsoft Clarity, which shows us how visitors use our pages, for example where they click and scroll, so we can improve the site. It is only used if you accept analytics cookies.
Link My Books and Xero, our bookkeeping software, and our accountant.
Professional advisers, such as lawyers and insurers, when needed.
The police, HMRC, regulators or courts, where the law requires it.

We never sell your personal information.

6. Information sent outside the UK

Some of these organisations store information outside the UK, for example in the USA or the European Economic Area. Where they do, we make sure your information is protected. This is either because the UK government has approved the country's protection standards, or because the organisation has signed approved data protection contracts with us.

7. How long we keep your information

Orders and payment records: 6 years from the end of the financial year in which the order was made, to meet tax and accounting rules.
Customer service messages: 2 years after our last contact with you, or longer if they relate to an order we still need to keep.
Marketing: until you unsubscribe. After that, we keep a minimal record so we don't contact you again.
Reviews: for as long as the review is shown on our website.
Giveaway entries: 3 months after the winner is drawn. The winner's details are kept for 12 months.
Cookies: see section 9.

8. Your rights

You have the right to:

ask for a copy of your personal information
ask us to correct information that's wrong
ask us to delete your information
ask us to restrict how we use it, or object to how we use it, including for direct marketing
ask us to send your information to you or another organisation in a usable format
withdraw your consent at any time, where we rely on it.

To use any of these rights, email hello@maudella.co.uk. We'll reply within one month. These rights have some legal limits; for example, we must keep order records for tax purposes.

If you're unhappy with how we've used your information, please contact us first so we can try to put it right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

9. Cookies

Cookies are small files saved on your device when you visit a website.

Essential cookies make our website work, for example by keeping items in your bag, remembering your country and currency, and making checkout secure. They are always on.

We only use analytics and marketing cookies if you choose Accept, or switch them on in Manage preferences.

Type	Who sets them	What they do	Longest they last
Essential	Shopify	Keep your bag, country, currency and discount code, make checkout secure, and recognise you if you use Shop Pay	1 year
Analytics	Google Analytics	Show us how visitors use our website	2 years
Analytics	Microsoft Clarity	Show us where visitors click and scroll, so we can improve our pages	1 year
Analytics	Shopify	Measure visits and sales on our shop	1 year
Marketing	Meta (Facebook and Instagram)	Show you our ads and measure how well they work	90 days
Marketing	Google Ads	Show you our ads and measure how well they work	90 days
Marketing	Pinterest	Show you our ads and measure how well they work	1 year
Marketing	Klaviyo	Connect your visits to our emails and sign-up forms	2 years
Marketing	Shopify	Measure which marketing brings visitors to our shop	1 year

You can change your choice at any time by clearing cookies for maudella.co.uk in your browser, which will show our cookie banner again. You can also delete or block cookies in your browser settings, although some parts of the website may then not work properly.

10. Children

Our website and giveaways are for adults aged 18 and over. We don't knowingly collect information about children.

11. Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed.