“I started Maudella because I wanted jewellery that's as easy to wear to a wedding as it is to brunch the next day.

We want to wear the things we love every day, and we want them to work with everything we already own.

When you throw on a piece of Maudella jewellery, I want you to instantly feel more confident and put together, like you’ve made an effort, even if you haven’t!".

JODIE CAVENDISH, FOUNDER & DESIGNER

THE MEANING BEHIND MAUDELLA

 The name Maudella is a blend of ‘Maude’ and ‘Ella’. 

Maude represents a love for classic, timeless style. And Ella represents you. The real woman who wants jewellery adapted for today's busy lifestyle.

“Both of my grandma’s were so elegant. Marie, on my mother’s side, wore fitted dresses and tailored two-piece suits, and Queenie on my father’s side had the epitome of a capsule wardrobe. She was incredibly chic! 

But what I remember most was their accessories. The bags, the shoes, the jewellery! Oversized earrings, long strands of pearls, bangles and brooches and rings. I always reference their style when designing our heirloom pieces.”