WE PLANT A TREE FOR EVERY ORDER

We truly care about every decision in the production process and have made careful choices to ensure we minimise our impact on the planet at every step.

Investing in our packaging developing is fundamental to our sustainability promise. Typically, jewellery brands use velvet or plastic inserts in their boxes, which we have worked hard to avoid. All our boxes are made from FSC (Forest Stewardship Council) certified paper, making our packaging fully recycled and recyclable. 

Some of the retailers we work with require us to add a small strip of plastic for displaying earring cards in store. We have added recycling instructions asking customers to remove the plastic strip before recycling the card.

Finally, we can’t ignore the fact that we are manufacturing products and distributing them across the world. Our web order packaging is 100% recycled and recyclable, and we have partnered with Ecologi, a trusted Certified B-Corporation, to plant a tree for every web transaction, so when you place your Maudella order, you are also planting a tree.